08/06/2010 News! Charity to partner SUSO Open Water Children’s Triathlon

Today sees the launch of the SUSO Open Water Children’s Triathlon which Dame Kelly Holmes’ Charity has been chosen to partner. 

The event, which is set to inspire young people to take on the swim-bike-run challenge on the 10th July 2010, takes place at the Dorney Lake, Eton (a leading venue for senior and elite triathlon events) giving young people the opportunity to feel what it is like to compete on a grand stage. Dorney Lake is also the venue for the Rowing and Kayak events in the Olympic and Paralympic Games in 2012.

On top of an already extensive list of activity aimed at inspiring and supporting young people in 2010, fast-rising soft drinks brand SUSO has this week announced its title sponsorship of the SUSO Open Water Triathlon, alongside event partners Human Race and the official charity, the Dame Kelly Holmes Trust.

Supporting the event was a natural choice for SUSO, given the brand’s ongoing commitment to encouraging young people to live (and drink) more healthily while inspiring them to adopt a positive ‘No Can’t Do’ attitude to life.

Racing at the event is split into the following age groups and categories:

13 - 17 years High Performance Drafting Triathlon: 400m Swim, 10km Bike, 2.5km Run
13 - 17 years Triathlon: 400m Swim, 10km Bike, 2.5km Run
11 & 12 years Triathlon: 200m Swim, 5km Bike, 2km Run
8, 9 & 10 years Triathlon: 100m Swim, 2km Bike, 1km Run

Throughout the event, SUSO will be offering refreshment to participants and their families and prizes for the top finishers on the day. Additionally, any competitor fundraising £20 or more in sponsorship for the Dame Kelly Holmes Legacy Trust, goes into a draw to win a weekend away retreat for their entire family, courtesy of Natural Retreats, among other runners up prizes. 

Participants will find extra inspiration from the charity’s team of Olympians like Olympic bronze medalist, Sarah Winckless and six times world champion Kayaker, Anna Hemmings, who will be there on the day.

Double Olympic Champion, Dame Kelly Holmes said, “I am delighted that my charity the Dame Kelly Holmes Legacy Trust is the charity partner to the SUSO Open Water Children’s Triathlon. Through our team of world class sports stars we inspire young people to fulfill their potential, and this is exactly the kind of challenge we want to see young people go for!”

Sean Uprichard, CEO at SUSO Soft Drinks, said, “Triathlon is one of the fastest growing sports worldwide and here in the UK we have some incredible talent coming through the junior ranks. It’s great to be supporting this talent by helping to stage this event. However, the opportunity to inspire first timers to participate and take on the significant challenge of completing a triathlon is equally motivating to us at SUSO as we look for younger people to live healthier and apply that No Can’t Do attitude.” 

To find out more or to enter the SUSO Open Water Triathlon go to www.humanrace.co.uk

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