Google has said time and time again that their search algorithm chases the intent of users – a clear signal that providers of SEO services should stop chasing the algorithm. This means that creating content for humans still comes first. While tools automate a lot of SEO processes, emotions such as human curiosity and empathy are still beyond the grasp of machines and AI. An SEO agency will not become a thing of the past under any circumstances, because these elements are unique to human nature. Planning a marketing strategy is also a uniquely human occupation.